An old friend of mine told me about this animal game, and since I was openly and animal lover, I decided to join. We played together for quite a while and I made a lot of friends so I stayed. She quit a while back, but thanks to this game (and others that we've played since), we've bonded a lot over the past ~2 or so years and became great friends outside.
I've also heard of the game before this friend via Wolfquest, advertisements and through a few other games that I've long forgotten.