I don't think so. In that trailer I saw nothing that would get people to hate wolves.
All I saw was an animal based horror movie.
It's like saying Lake Placcid and Anaconda are trying to get people to hate crocodiles and snakes. Or that Jurassic Park is getting people to hate dinosaurs.
Well, those type of movies do play on people's fears and phobias. So they aren't trying to get people to hate those animals, but are trying to profit on people that are already nervous of them or downright are scared of them. It's movies like that which cause fallacies about the different species, and lead to them being misunderstood. Same with piranha fish and other predatory animals that have been used in horror films. People begin to believe the movies over actual studies of the creatures. The director and the studio really doesn't care about that though, they are just in it for the cash.
I honestly dislike and refuse to see movies that play on a person's fear of other creatures. It's movies like that, and stories like "Little Red Riding Hood" that people subconsciously are effected by, even if they know it's "pretend." Working at a preschool, I can tell how it affects kids at an early age. It's common to hear kids say "No, spiders are bad, they want to kill you," and "wolves eat people," etc. If not corrected, or taught differently...it stays with them through their development.
For example: my friend as a kid wasn't afraid of spiders, but over the years of her aunt--who is terrified of them--shrieking and stomping them on site, she developed a serious phobia of them.
Of course...this movie isn't for little kids, but it is still portraying wolves in a negative light, committing acts and behaviors that are out of their nature, and profiting on it. /endrambling